"Ask the man who owns one" : an illustrated history of Packard advertising
foreword by Steven Rossi.
- Jefferson, N.C. : McFarland & Company, c2010.
- vii, 258, 16 p. : ill. (some col.) ;
"This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.
9781476667911 - pbk
1. Advertising Automobiles --Automobiles--United States Pictorial works 2. Packard automobile 3. Packard Motor Car Company