TY  - BOOK
AU  - Yılmaz, Recep, 1982-
TI  -  Narrative advertising models and conceptualization in the digital age
SN  - 9781522523734 - hbk
AV  - HF6146.I58 N37 2017
U1  - 659.14/4 
PY  - 2017///
CY  - Hershey, PA,.
PB  - Business Science Reference, 
KW  - 1. Advertising
KW  - 2. Narration (Rhetoric)
KW  - 3. Storytelling in mass media
KW  - 4. Digital media
N2  - "This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--
ER  -