Yılmaz, Recep, 1982- <br/><br/>
Narrative advertising models and conceptualization in the digital age 

 - Hershey, PA,. :  Business Science Reference,    2017 
 - xxii, 360 p., illus.,  includes index 
 - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series .
<br/><br/> "This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"-- 
<br/><br/><label>ISBN: </label>9781522523734 - hbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising.<br/>2. Narration (Rhetoric)<br/>3. Storytelling in mass media<br/>4. Digital media.
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / N37 2017 
<br/><br/><label>Dewey Class. No.: </label>659.14/4