TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Kleiser,Susan Bardi
TI  - Consumer behavior: building marketing strategy 
SN  - 9781260100044
AV  - HF5415.33.U6 H38 2019
U1  - 658.8/342 23
PY  - 2020///]
CY  - Dubuque
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Revised edition of the authors' Consumer behavior, [2016]; Includes bibliographical references and indexes
N2  - "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
ER  -