Longenecker, Justin G.  1917-2005, <br/><br/>
Small business management :  launching & growing entrepreneurial ventures / 
Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy. 
 - 18e [edition]. 
 - xxiv, 712 pages :  illustrations (chiefly color) ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk. 
<br/><br/><label>ISBN: </label>9781305405745 (hbk) 1305405749 (hbk) 
<br/><br/><label>LCCN: </label>2015947525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.<br/>Entrepreneurship.<br/>New business enterprises--Management.
<br/><br/><label>LC Class. No.: </label>HD62.7  / .L66 2021 
<br/><br/><label>Dewey Class. No.: </label>658.02/2