TY  - BOOK
AU  - Kim Sheehan; Lucy Atkinson; Elizabeth M Tucker; Ioannis Kareklas; Hsuan-Hsuan Ku; All authors
TI  - Green advertising and the reluctant consumer
SN  - 9781138016545 - HB
PY  - 2015///
CY  - London : 
PB  - Routledge/Taylor & Francis Group
KW  - 1. Green marketing. 	
KW  - 2.  Öko-Marketing
KW  - 3. Werbung
ER  -