TY  - BOOK
AU  - Cho,Hyunyi
TI  - Health communication message design: theory and practice 
SN  - 9781412986557 (pbk.)
AV  - RA423.2 .H423 2012
U1  - 362.101/4 23
PY  - 2012///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Communication in public health
N1  - Includes bibliographical references and index; Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience
ER  -