TY  - BOOK
AU  - Thomas,Christopher R.
AU  - Maurice,S.Charles
TI  - Managerial economics: foundations of business analysis and strategy 
T2  - The McGraw-Hill economics series
SN  - 9780078021718 (alk. paper)
AV  - HD30.22 .M39 2013
U1  - 338.5024/658 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Managerial economics
N1  - Includes bibliographical references and index; Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business
ER  -