Thomas, Christopher R. <br/><br/>
Managerial economics :  foundations of business analysis and strategy / 
Christopher R. Thomas, S. Charles Maurice. 
 - 11th ed. 
 - New York :  McGraw-Hill/Irwin,  c2013. 
 - xx, 748 p. :  ill. ;  24 cm. 
 - The McGraw-Hill economics series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business. 
<br/><br/><label>ISBN: </label>9780078021718 (alk. paper) 
<br/><br/><label>LCCN: </label>2012026519 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.
<br/><br/><label>LC Class. No.: </label>HD30.22  / .M39 2013 
<br/><br/><label>Dewey Class. No.: </label>338.5024/658