TY  - BOOK
AU  - Wilson,Laurie J.
TI  - Strategic program planning for effective public relations campaigns
SN  - 9780757548871
AV  - P95.815 .W55 2008
PY  - 2008///
CY  - Dubuque, Iowa
PB  - Kendall/Hunt Pub.
KW  - Public relations
KW  - Management
N1  - "Research, planning, communication, evaluation"--Cover; Includes bibliographical references and index
ER  -