Wilson, Laurie J.,  APR <br/><br/>
Strategic program planning for effective public relations campaigns / 
Laurie J. Wilson. 
 - Dubuque, Iowa :  Kendall/Hunt Pub.,  c2008. 
 - vii, 162 p. :  ill. ;  28 cm. 
<br/><br/> "Research, planning, communication, evaluation"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780757548871 
<br/><br/><label>LCCN: </label>97214221  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management.
<br/><br/><label>LC Class. No.: </label>P95.815  / .W55 2008