TY  - BOOK
AU  - Rosenberry,Jack
AU  - Vicker,Lauren A.
TI  - Applied mass communication theory: a guide for media practitioners 
SN  - 9780205548736 (pbk.)
AV  - P91.3 .R67 2009
U1  - 302.2307/2 22
PY  - 2009///
CY  - Boston
PB  - Pearson Allyn and Bacon
KW  - Mass media
KW  - Research
KW  - Philosophy
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip081/2007039583.html
ER  -