Rosenberry, Jack. <br/><br/>
Applied mass communication theory :  a guide for media practitioners / 
Jack Rosenberry, Lauren A. Vicker. 
 - Boston :  Pearson Allyn and Bacon,  c2009. 
 - xv, 291 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205548736 (pbk.) 
<br/><br/><label>LCCN: </label>2007039583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.<br/>Mass media--Philosophy.
<br/><br/><label>LC Class. No.: </label>P91.3  / .R67 2009 
<br/><br/><label>Dewey Class. No.: </label>302.2307/2