Roman, Kenneth. <br/><br/>
The king of Madison Avenue :  David Ogilvy and the making of modern advertising / 
 David Ogilvy and the making of modern advertising 
Kenneth Roman. 
 - New York :  Palgrave Macmillan,  2010 
 - xiv, 282 p., [8] p. of plates :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [249]-271) and index. 
<br/><br/> Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. 
<br/><br/><label>ISBN: </label>9781403978950 
<br/><br/><label>LCCN: </label>2008040118 
<br/><br/><label>Subjects--Personal Names: </label><br/>Ogilvy, David, 1911-1999. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising executives--United States--Biography.<br/>Advertising agencies--History--United States--20th century.<br/>Advertising--History--United States--20th century.
<br/><br/><label>LC Class. No.: </label>HF5810.O34  / .A3 2010 
<br/><br/><label>Dewey Class. No.: </label>659.092  B