The advertising handbook / 
Allen, Chris 
 - London ;  New York :  Routledge,  2008 
 - xi, 247 p. :  ill. ;  24 cm. 
 - Media practice .
 - Media practice. .
<br/><br/> Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415423120 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2008047678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5823  / .P49 2008 
<br/><br/><label>Dewey Class. No.: </label>659.1