TY  - BOOK
AU  - Armstrong,J.Scott
TI  - Persuasive advertising: evidence-based principles 
AV  - HF5822 .A76 2010
U1  - 659.1 22
PY  - 2010///
CY  - New York
PB  - Palgrave Macmillan
KW  - Annonsering
KW  - psykologiska aspekter
KW  - sao
KW  - �vertalning
KW  - psykologi
KW  - Business
KW  - Advertising
KW  - Advertising, Classified
KW  - Electronic books
N1  - Description based upon print version of record; Cover; Contents; List of exhibits; Preface; Acknowledgements; Introduction; Types of evidence; Conditions; The principles; Creativity; Evaluating advertisements; Conclusions; Appendices; Glossary; References; Name index; Subject index; Persuasion Principles Map
N2  - Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this
UR  - http://dx.doi.org/10.1057/9780230285804
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ER  -