Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. 
 - 9th ed. 
 - Mason, OH :  Thomson/South-Western,  c2008. 
 - xxxi, 671 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324362080 (hbk. : student ed.) 0324544863 (hbk. : instructor's ed.) 
<br/><br/><label>LCCN: </label>2006937490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L26 2008