TY - BOOK AU - Hawkins,Del I. AU - Mothersbaugh,David L. TI - Consumer behavior: building marketing strategy SN - 9780071288415 (hft.) AV - HF5415 .H39 2010 U1 - 658.834 22 (machine generated) PY - 2010/// [dvs. 2009] CY - Boston PB - McGraw-Hill/Irwin KW - Consumer behavior KW - United States KW - Market surveys KW - Case studies KW - Konsumentbeteende KW - Fallstudier N1 - Tidigare uppl. av: Del I. Hawkins, David L. Mothersbaugh, Roger J. Best ER -