Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh 
 - 11. ed. 
 - Boston :  McGraw-Hill/Irwin,  cop. 2010 [dvs. 2009] 
 - xxii, 778 s. :  ill. +  1 CD-ROM 
<br/><br/> Tidigare uppl. av: Del I. Hawkins, David L. Mothersbaugh, Roger J. Best 
<br/><br/><label>ISBN: </label>9780071288415 (hft.) 9780070171008 (international student ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Subjects--Index Terms: </label>Konsumentbeteende Fallstudier Consumer behavior Case studies 
<br/><br/><label>LC Class. No.: </label>HF5415  / .H39 2010 
<br/><br/><label>Dewey Class. No.: </label>658.834