TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - MacCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780071281041
AV  - HF5414 .P47 2009
U1  - 658.8 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Marketing management
KW  - shbe
N1  - Includes index
ER  -