Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 
 - 17. ed. 
 - Boston :  McGraw-Hill Irwin,  cop. 2009 
 - 758 s. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071281041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5414  / .P47 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8