Davies, Gill, 1945-

The professionals' guide to publishing : a practical introduction to working in the publishing industry / Gill Davies, Richard Balkwill. - Philadelphia : Kogan Page Limited, 2011. - vii, 312 p. : ill. ; 24 cm.

Publishing--art or science? -- Publishing as a business -- The work of the commissioning editor -- Marketing -- Sales, distribution and the supply chain -- Publishing services and production -- Why publishers need to know about the law -- Understanding how rights and permissions work -- Careers in publishing.

9780749455415

2010043455


Publishers and publishing.
Book industries and trade.

Z278 / .D38 2011

070.5023