Administration of intercollegiate athletics / Erianne A. Weight - xii, 307 pages : illustrations ; 29 cm

Includes bibliographical references (p. 275-295) and index.

A brief historical perspective on intercollegiate athletics / Ellen J. Staurowsky -- Governing bodies / Barbara Osborne and Erianne Weight -- Leadership and management / Erianne Weight and Dick Baddour -- Compliance and title / Erianne Weight -- Academics, eligibility & life skills / Erianne Weight and Sally Ross -- Media relations / Rob Zullo -- Financial operations / Stephen Shapiro and Brendan Dwyer -- Marketing and promotions / David J. Shonk and Alyssa T. Bosley -- Corporate sponsorship / Rob Zullo -- Facility and event management / David Shonk and Rob Zullo -- Alumni relations and athletic development offices / Rob Zullo -- Ancillary services / Coyte Cooper and Landon Huffman.

9781450468152

2013043034


National Collegiate Athletic Association.
National Association of Intercollegiate Athletics.


College sports--Management.--United States

GV351 / .A24 2014

796.043