Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
Johansson. J. K. 
 - 5. ed. 
 - Boston, Mass. :  McGraw-Hill,  2009 
 - xix, 662 s. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071263627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Management<br/>Internationell marknadsf�ring<br/>International marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 48 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 339.56