TY - BOOK AU - Zell,Hans M. ED - International Network for the Availability of Scientific Publications TI - Book marketing and promotion: handbook of good practice SN - 0952298996 (pbk) ; AV - Z285.6 .Z45 2001 U1 - 381.45002 21 PY - 2000/// CY - Oxford PB - International Network for the availabiblity of Scientific Publications (INASP) KW - Bokmarknaden KW - sao KW - Publicering KW - Books KW - Marketing KW - BNB KW - Publishers and publishing KW - Book industries and trade KW - Publications KW - Bookselling ER -