Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring and managing brand equity / 
Kevin Lane Keller. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - xxv, 635, [118] p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131201158 
<br/><br/><label>LCCN: </label>97023327  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8/27