Beasley, Michael, 1980-

Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA. - xv, 234 pages : illustrations ; 24 cm

Includes index.

Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

9780124046191 (pbk.) 0124046193 (pbk.)

2013010542


Web usage mining.
Internet users--Attitudes.
Web sites--Development.

ZA4235 / .B43 2013

006.3