Golbeck, Jennifer. <br/><br/>
Analyzing the social web / 
Jennifer Golbeck. 
 - First edition. 
 - xxvi, 264 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (p. 249-253) and index. 
<br/><br/>Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie. 
<br/><br/><label>ISBN: </label>9780124055315 (alk. paper) 
<br/><br/><label>LCCN: </label>2012049046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media.<br/>Social networks.<br/>Human-computer interaction.
<br/><br/><label>LC Class. No.: </label>HM742  / .G65 2013 
<br/><br/><label>Dewey Class. No.: </label>302.3