TY - BOOK AU - Seufert,Eric Benjamin TI - Freemium economics: leveraging analytics and user segmentation to drive revenue SN - 9780124166905 (pbk. : alk. paper) AV - HF5416.5 .S48 2014 U1 - 658.8/16 23 PY - 2014///] CY - Amsterdam, Boston PB - Elsevier/Morgan Kaufmann KW - Pricing KW - Bundling (Marketing) KW - Marketing KW - Demand (Economic theory) KW - Consumption (Economics) KW - Computer software industry KW - Case studies N1 - Includes bibliographical references (pages 227-228) and index ER -