TY  - BOOK
AU  - MacRury,Iain
TI  - Advertising
T2  - Routledge introductions to media and communications
SN  - 9780415251259 (hbk.)
AV  - HF5823 .M132 2009
U1  - 659.1 22
PY  - 2009///
CY  - London, New York
PB  - Routledge
KW  - Advertising
N1  - Includes bibliographical references (p. [289]-314) and index; Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology
ER  -