MacRury, Iain. <br/><br/>
Advertising / 
Iain MacRury. 
 - London ;  New York :  Routledge,  2009. 
 - xvii, 318 p. :  ill. ;  22 cm. 
 - Routledge introductions to media and communications .
 - Routledge introductions to media and communications. .
<br/><br/>Includes bibliographical references (p. [289]-314) and index. 
<br/><br/>Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology. 
<br/><br/><label>ISBN: </label>9780415251259 (hbk.) 0415251257 (hbk.) 9780415251266 (pbk.) 0415251265 (pbk.) 9780203493199 (ebook) 0203493192 (ebook) 
<br/><br/><label>LCCN: </label>2008031536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .M132 2009 
<br/><br/><label>Dewey Class. No.: </label>659.1