Kotler, Philip,  1931- <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 12. ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  cop. 2008 
 - xxxii, 599, 37, 30, 10, 2, 20 s. :  ill. 
<br/><br/><label>ISBN: </label>9780132390026 0132390027 9780137128273 (internat. ed.) 0137128274 (internat. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marknadsf�ring<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HC 900 
<br/><br/><label>Dewey Class. No.: </label>658.8