TY  - BOOK
AU  - Hu, Zuohao (ed.),
AU  - Chen, Xi (ed) &
AU  - Yang, Zhilin (ed.)
TI  - RESEARCH Frontiers on the International Marketing Strategies of Chinese Brands
SN  - 9780367516666 -hbk
AV  - HF5415.C5.R47 2021 021354
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - Marketing-
KW  - China
KW  - Product management-
ER  -