George, Richard <br/><br/>
Marketing tourism and hospitality:   concepts and cases 

 -  2021 
 - xxiii, 500p., illus.,  includes references & index 
<br/><br/><label>ISBN: </label>9783030641108 - pbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.  Hospitality industry--Marketing. <br/>2. Tourism--Marketing. <br/>3. Advertising--Hospitality industry. <br/>4. Advertising--Tourism.