Advertising account planning: Planning and managing an IMC campaign
Material type:
TextPublication details: London: Routledge, 2015Edition: 3rd edDescription: ix, 252p.: ilus.; Includes indexISBN: - 9780765640352 -hbk
- HF5823.K45 2015 020122
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Kwara State University Library Main Library | HF5823.K45 2015 (Browse shelf(Opens below)) | 01 | Available | 020122-01 | ||
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Books
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Kwara State University Library Main Library | HF5823.K45 2015 (Browse shelf(Opens below)) | 02 | Available | 020122-02 |
Browsing Kwara State University Library shelves, Shelving location: Main Library Close shelf browser (Hides shelf browser)
| HF5823 .H33 2018 Advertising & promotion / | HF5823 .H33 2018 Advertising & promotion / | HF5823.K45 2015 Advertising account planning: Planning and managing an IMC campaign | HF5823.K45 2015 Advertising account planning: Planning and managing an IMC campaign | HF5823.S53 2022 Advertising planning and implementation | HF5823.S53 2022 Advertising planning and implementation | HF5823 .Y55 2017 Narrative advertising models and conceptualization in the digital age |
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