"Ask the man who owns one" : an illustrated history of Packard advertising foreword by Steven Rossi.

By: Material type: TextTextPublication details: Jefferson, N.C. : McFarland & Company, c2010.Description: vii, 258, 16 p. : ill. (some col.)ISBN:
  • 9781476667911 - pbk
Subject(s): DDC classification:
  • 659.19/6292220973
LOC classification:
  • HF6161.A9 E385 2010
Summary: "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Kwara State University Library Main Library HF6161.A9 E36 2010 (Browse shelf(Opens below)) 01 Available 019296 - 01
Books Books Kwara State University Library Main Library HF6161.A9 E36 2010 (Browse shelf(Opens below)) 02 Available 019296 - 02

"This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.

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