Narrative advertising models and conceptualization in the digital age
Material type:
TextSeries: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublication details: Hershey, PA,. : Business Science Reference, 2017Description: xxii, 360 p., illus., includes indexISBN: - 9781522523734 - hbk
- 659.14/4
- HF6146.I58 N37 2017
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books
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Kwara State University Library Main Library | HF5823 .Y55 2017 (Browse shelf(Opens below)) | 01 | Available | 019397 - 01 | ||
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Books
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Kwara State University Library Main Library | HF5823 .Y55 2017 (Browse shelf(Opens below)) | 02 | Available | 019397 - 02 |
Browsing Kwara State University Library shelves, Shelving location: Main Library Close shelf browser (Hides shelf browser)
| HF5823.S53 2022 Advertising planning and implementation | HF5823.S53 2022 Advertising planning and implementation | HF5823 .Y55 2017 Narrative advertising models and conceptualization in the digital age | HF5823 .Y55 2017 Narrative advertising models and conceptualization in the digital age | HF5826.K38 2022 REF Media handbook: A complete guide to advertising media selection, planning, research, and buying | HF5826.K38 2022 REF Media handbook: A complete guide to advertising media selection, planning, research, and buying | HF5828.4.U34 2022 Economics and social issues in advertising and public relations |
"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--
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