Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon, Susan Bardi Kleiser, Texas Christian University, Contributing Authors, Linda L. Mothersbaugh, Integrated Solutions, LLC, Carolyn (Casey) Findley Watson, Indiana University Southeast.

By: Contributor(s): Material type: TextTextPublisher: Dubuque : McGraw-Hill Education, [2020]Edition: Fourteenth EditionDescription: xix, 814 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260100044
  • 9781260158199
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.33.U6 H38 2019
Summary: "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library Main Library HF5415.33.U6 2020 (Browse shelf(Opens below)) Available 019640-01
Books Books Kwara State University Library Main Library HF5415.33.U6 2020 (Browse shelf(Opens below)) Available 019640-02

Revised edition of the authors' Consumer behavior, [2016]

Includes bibliographical references and indexes.

"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"-- Provided by publisher.

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