Essentials of marketing / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University.
Material type:
TextPublisher: New York, New York : McGraw-Hill Education, [2021]Edition: 17 EditionDescription: xxxii, 768 pages : illustrations (some color) ; 29 cmContent type: - text
- unmediated
- volume
- 9781260570915
- 1260260372
- 9781264024063
- 1264024061
- 658.8 23
- HF5415 .M378 2021
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Kwara State University Library Main Library | HF5415.P47 2021 (Browse shelf(Opens below)) | Available | 019635-01 | ||
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Books
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Kwara State University Library Main Library | HF5415.P47 2021 (Browse shelf(Opens below)) | Available | 019635-02 |
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| HF5415.J63 2010 Principles and practice of marketing / | HF5415.J63 2010 Principles and practice of marketing / | HF5415.P47 2021 Essentials of marketing / | HF5415.P47 2021 Essentials of marketing / | HF5415.3.A33 2021 Savvy approach to consumer and marketer behaviour analysis | HF5415.3.A33 2021 Savvy approach to consumer and marketer behaviour analysis | HF5415.5.W55 2014 Connected CRM: Implementing A data-driven, customer-centric business strategy |
Revised edition of the authors' Essentials of marketing, [2019]
Includes bibliographical references (pages 685-732) and index.
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"-- Provided by publisher.
Ages 18+ McGraw-Hill Education
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