Dynamics of mass communication : media in transition / Joseph Dominick.

By: Material type: TextTextPublication details: New York : McGraw-Hill Higher Education, c2011.Description: xxiii, 482 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780073378886 (alk. paper)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 .D59 2011
Contents:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library P90 .D59 2011 (Browse shelf(Opens below)) Available 004104-01
Books Books Kwara State University Library P90 .D59 2011 (Browse shelf(Opens below)) Available 004104-02
Books Books Kwara State University Library P90 .D59 2011 (Browse shelf(Opens below)) Available 004104-03
Books Books Kwara State University Library P90 .D59 2011 (Browse shelf(Opens below)) Available 004104-04

Includes bibliographical references and index.

The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.

There are no comments on this title.

to post a comment.