The professionals' guide to publishing : a practical introduction to working in the publishing industry / Gill Davies, Richard Balkwill.

By: Contributor(s): Material type: TextTextPublication details: Philadelphia : Kogan Page Limited, 2011.Description: vii, 312 p. : ill. ; 24 cmISBN:
  • 9780749455415
Subject(s): DDC classification:
  • 070.5023 22
LOC classification:
  • Z278 .D38 2011
Contents:
Publishing--art or science? -- Publishing as a business -- The work of the commissioning editor -- Marketing -- Sales, distribution and the supply chain -- Publishing services and production -- Why publishers need to know about the law -- Understanding how rights and permissions work -- Careers in publishing.
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Publishing--art or science? -- Publishing as a business -- The work of the commissioning editor -- Marketing -- Sales, distribution and the supply chain -- Publishing services and production -- Why publishers need to know about the law -- Understanding how rights and permissions work -- Careers in publishing.

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