The economy of brands / Jan Lindemann.

By: Material type: TextTextPublication details: Basingstoke ; New York : Palgrave Macmillan, c2010.Description: ix, 184 p. : ill. ; 24 cmISBN:
  • 9780230232501 (hbk.)
Subject(s): DDC classification:
  • 658.5038 22
LOC classification:
  • HD69 .L54 2012
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Includes bibliographical references (p. 174-179) and index.

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