Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009.Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN: - 9780324568622 (student ed.)
- 0324568622 (student ed.)
- 9780324569407 (instructor's ed.)
- 0324569408 (instructor's ed.)
- Advertising & integrated brand promotion
- 659.1 22
- HF5821 .O48 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Kwara State University Library | HF5821 .O48 2009 (Browse shelf(Opens below)) | Available | 007148-01 |
Browsing Kwara State University Library shelves Close shelf browser (Hides shelf browser)
| HF 5813 .I88 2012 Issues And Trends In Advertising And Public Relations Practises | HF 5813 .I88 2012 Issues And Trends In Advertising And Public Relations Practises | HF 5813 .I88 2012 Issues And Trends In Advertising And Public Relations Practises | HF5821 .O48 2009 Advertising and integrated brand promotion, 5e / | HF5822 .A76 2010 Persuasive advertising evidence-based principles / | HF5822 .A76 2010 Persuasive advertising evidence-based principles / | HF5823 .B27 2012 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / |
Includes bibliographical references and indexes.
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