Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA.

By: Material type: TextTextPublisher: Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, [2013]Copyright date: ♭2013Description: xv, 234 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780124046191 (pbk.)
  • 0124046193 (pbk.)
Subject(s): DDC classification:
  • 006.3 23
LOC classification:
  • ZA4235 .B43 2013
Contents:
Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.
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Includes index.

Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

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