Advertising planning and implementation (Record no. 9061)

MARC details
000 -LEADER
fixed length control field 00496nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230710b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788195161171 - pbk
100 ## - MAIN ENTRY--AUTHOR
Author Sharma, Sangeeta
245 ## - TITLE STATEMENT
Title Advertising planning and implementation
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher PHI Learning Private Limited,
Date of publication 2022
300 ## - COLLATION
Pagination xvi, 440p.
Other physical details includes bibliographic reference and index
650 ## - TRACINGS
Main Subject Advertising
650 ## - TRACINGS
Main Subject Marketing
700 ## - ADDITIONAL AUTHOR
Additional Author Singh, Raghuvir
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Source of classification or shelving scheme Not for loan Permanent location Current location Shelving location Date acquired Accession No. Full call number Barcode. Copy number Koha item type
Library of Congress Classification   Kwara State University Library Kwara State University Library Main Library 2023-07-10 020813-01 HF5823.S53 2022 020813-01 01 Books
Library of Congress Classification   Kwara State University Library Kwara State University Library Main Library 2023-07-10 020813-02 HF5823.S53 2022 020813-02 02 Books