Marketing for tourism and hospitality : (Record no. 9007)

MARC details
000 -LEADER
fixed length control field 01658nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230615b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781138121294 - pbk
100 ## - MAIN ENTRY--AUTHOR
Author Fyall, Alan
245 ## - TITLE STATEMENT
Title Marketing for tourism and hospitality :
Remainder of title collaboration, technology and experiences
Statement of responsibility, etc By Alan Fyall ; Patrick Legohérel ; Isabelle Frochot; Youcheng Wang
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Abingdon, Oxon :
Name of publisher Routledge,
Date of publication @2019
300 ## - COLLATION
Pagination xxvi, 594p.; illus.;
Other physical details includes index
520 ## - SUMMARY, ETC.
Summary, etc "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"-- Provided by publisher
650 ## - TRACINGS
Main Subject 1. Tourism--Marketing
650 ## - TRACINGS
Main Subject 2. Hospitality industry--Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Source of classification or shelving scheme Not for loan Permanent location Current location Shelving location Date acquired Accession No. Full call number Barcode. Copy number Koha item type
Library of Congress Classification   Kwara State University Library Kwara State University Library Main Library 2023-06-15 020390 - 01 G155 .M37 2019 020390 - 01 01 Books