Advertising and promotion (Record no. 8002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260570991 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | George E. Belch |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | An integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New york |
| Name of publisher | Mc Graw Hill |
| Date of publication | 2021 |
| 300 ## - COLLATION | |
| Pagination | xxxi;740p.ills |
| Other physical details | Include index |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Micheal A.Belch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kwara State University Library | Kwara State University Library | Main Library | 2022-02-10 | 019751-01 | HF5823.B45 2021 | 019751-01 | Books | |
| Library of Congress Classification | Kwara State University Library | Kwara State University Library | Main Library | 2022-02-10 | 019751-01 | HF5823.B45 2021 | 019751-02 | Books |