MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02834cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18712839 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220201131453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150723s2017 maua b u001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015947525 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781305405745 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1305405749 (hbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD62.7 |
| Item number |
.L66 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.02/2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Longenecker, Justin G. |
| Fuller form of name |
(Justin Gooderl), |
| Dates associated with a name |
1917-2005, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Small business management : |
| Remainder of title |
launching & growing entrepreneurial ventures / |
| Statement of responsibility, etc. |
Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18e [edition]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, MA : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 712 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Petty, J. William, |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palich, Leslie E., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoy, Frank, |
| Relator term |
author. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1618/2015947525-b.html">https://www.loc.gov/catdir/enhancements/fy1618/2015947525-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1618/2015947525-d.html">https://www.loc.gov/catdir/enhancements/fy1618/2015947525-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1618/2015947525-t.html">https://www.loc.gov/catdir/enhancements/fy1618/2015947525-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origres |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
