Aerospace Marketing Management: (Record no. 7800)

MARC details
000 -LEADER
fixed length control field 03553cam a22004093i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140411s2014 gw |||||o|||||000 0|eng|c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319013541 - HB
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410-5417.5
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malaval, Philippe.
245 10 - TITLE STATEMENT
Title Aerospace Marketing Management:
Remainder of title A Handbook for the Entire Value Chain
Statement of responsibility, etc. by Philippe Malaval, Christophe B�naroya, Jonathan Aflalo.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cham :
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. ©2014
300 ## - PHYSICAL DESCRIPTION
Extent XV, 590 p. 375 illus.
Other physical details includes bibliographical references & online resource.
520 ## - SUMMARY, ETC.
Summary, etc. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Aeronautics -- Equipment and supplies -- Marketing.
Form subdivision 2. Aerospace industries -- Management.
General subdivision 3. TECHNOLOGY & ENGINEERING -- Engineering (General)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Astronautics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics/Management Science.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Aerospace Technology and Astronautics.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Production/Logistics/Supply Chain Management.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Transportation.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Project Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name B�naroya, Christophe.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aflalo, Jonathan.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1007/978-3-319-01354-1">http://dx.doi.org/10.1007/978-3-319-01354-1</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://sfxeu11.hosted.exlibrisgroup.com/sfxgub?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=3710000000074323&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&">http://sfxeu11.hosted.exlibrisgroup.com/sfxgub?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=3710000000074323&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://link.sub.su.se/sfxsub?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=3710000000074323&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&">http://link.sub.su.se/sfxsub?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=3710000000074323&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://gslg-hb.primo.exlibrisgroup.com/openurl/46GSLG_BORAS/46GSLG_BORAS:46BORAS_V1?u.ignore_date_coverage=true&rft.mms_id=993456505003662">https://gslg-hb.primo.exlibrisgroup.com/openurl/46GSLG_BORAS/46GSLG_BORAS:46BORAS_V1?u.ignore_date_coverage=true&rft.mms_id=993456505003662</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://primo.library.ju.se/openurl/JUL/46JUL_INST:jul?u.ignore_date_coverage=true&rft.mms_id=997960329403831">https://primo.library.ju.se/openurl/JUL/46JUL_INST:jul?u.ignore_date_coverage=true&rft.mms_id=997960329403831</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://ludwig.lub.lu.se/login?url=https://link.springer.com/10.1007/978-3-319-01354-1">http://ludwig.lub.lu.se/login?url=https://link.springer.com/10.1007/978-3-319-01354-1</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://login.e.bibl.liu.se/login?url=https://link.springer.com/10.1007/978-3-319-01354-1">https://login.e.bibl.liu.se/login?url=https://link.springer.com/10.1007/978-3-319-01354-1</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://mdh.primo.exlibrisgroup.com/openurl/46MH_INST/46MH_INST:46MH_V1?u.ignore_date_coverage=true&rft.mms_id=991000877563003211">https://mdh.primo.exlibrisgroup.com/openurl/46MH_INST/46MH_INST:46MH_V1?u.ignore_date_coverage=true&rft.mms_id=991000877563003211</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://pmt-eu.hosted.exlibrisgroup.com/openurl/46KTH/46KTH_services_page?u.ignore_date_coverage=true&rft.mms_id=99282375202456">http://pmt-eu.hosted.exlibrisgroup.com/openurl/46KTH/46KTH_services_page?u.ignore_date_coverage=true&rft.mms_id=99282375202456</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/chalmers.se?url=https://link.springer.com/10.1007/978-3-319-01354-1">https://go.openathens.net/redirector/chalmers.se?url=https://link.springer.com/10.1007/978-3-319-01354-1</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2021-09-15 017400 - 01   HD9711.5.A2 .M35 2014 017400 2021-09-15 01 2021-09-30 Books
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2021-09-15 017400 - 02   HD9711.5.A2 .M35 2014 *017400 2021-09-15 01 2021-09-15 Books
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2021-09-15 017400 - 03   HD9711.5.A2 .M35 2014 017400** 2021-09-15 01 2021-09-15 Books
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2021-09-15 017400 - 04   HD9711.5.A2 .M35 2014 017400*** 2021-09-15 01 2021-09-15 Books