Advertising and Promotion an integrated marketing communications perspective Eight Edition (Record no. 3681)

MARC details
000 -LEADER
fixed length control field 00433nam a22001457a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210930193710.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170324b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071284400
040 ## - CATALOGING SOURCE
Transcribing agency KWASU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B38 2009
245 ## - TITLE STATEMENT
Title Advertising and Promotion an integrated marketing communications perspective Eight Edition
Statement of responsibility, etc. Belch, G. E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2009
Place of publication, distribution, etc. Pennsylvania, NY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2017-03-24 1 HF5823 .B38 2009 003890-01 2017-03-27 2017-03-24 2017-03-24 Books
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2017-03-24 1 HF5823 .B38 2009 003890-02 2017-03-27 2017-03-24 2017-03-24 Books